Steve’s got the whole world in his hand…

by David  •  11 February 08

iPhone Commercial Screengrab

Took this screengrab from one of the newer iPhone commercials. There’s no direct reference to the song itself, but the great thing about Apple is that the marketing department of any other major corporation would have been tempted to use it as the background music. “My fear, Ron, is if we don’t use the song, the earth wallpaper could go unnoticed, thereby squandering the appropriate associations of both power and eco-friendliness within the mind of the consumer. I suggest we look into licensing arrangements immediately.”


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